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Useful info: which keywords and phrases are people using to find websites like yours?

Discovering how your clients are really finding you (or your competitors) is vital in order to make your website work hard for you. Fortunately it’s not that difficult.

• Go to: https://adwords.google.com/select/KeywordToolExternal.
• Enter in any phrase you like, say for example “Steam Cleaner Melbourne”.
• Google will then come back with a whole list of related phrases to the one you entered, like “carpet cleaner“, “hard floor steam cleaners“, etc.
  Importantly, for each phrase, Google will show you how popular it is (i.e, how many people are searching for your services using each keyword).

Why is this important?

If you want people to find your website, your website must match against keywords people are actually using to find your products or services.

You can create a strategy as to which phrases you should target (hint: try and find keywords that people are searching for but your competitors are not targeting).

You can structure your website links and write your page titles, headings and page contents to match your keyword strategy, and thereby improve your Google search rankings.