SIMB Articles

If you care where you website ranks in Google search, then you care about Page Rank!

• Page rank was invented by Larry Page, co-founder of Google.
• Page rank says that the more websites there are that link to your website, the more important your website must be
• If an “important” website links to your website, the “weight” (significance) of that link is much greater.

In the diagram to the left, imagine each circle is a website and each arrow from one circle to another is a link from one website to another.

Which website has the most links pointing at it?

B (the red circle) has the most links pointing at it, and it has the highest Page Rank.

Note however that C also has a very high Page Rank, and yet it only has one link pointing to it.  Why?  Because B is linking to it, and B has a huge page rank, so the “power” of B’s page rank is transferred to C.

Tips:

• Get as many links to your website as possible.
• Ask business partners to link to your website.
• List your website on business directories like HotFrog.com.au
• Write an article on Squidoo and link back to your own website. There are plenty of other websites where you can publish articles too.
• If you’re a member of professional associations or clubs, you might be able to get a link to your website from the association’s website.
• Engage a journalist to write an article about your business that might get published on a newspaper website.
• Find out who is linking to your competitors and try and links back from them too.

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