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Matt Cutts,  Google’s most famous search engineer confirmed today that, in terms of web site rankings, the meta keywords tag is dead.

The reason for this is pretty obvious: people can stuff keywords in their website’s keywords tag that has absolutely no relevance to the visible page contents in order to deceive the search engines.  This practice used to go on until Google stamped on it some time ago.

Matt went to to list the following aspects of a web page as being important for good rankings:

• Make sure your search term(s) are on the page.
• Fill in your title and description tags with your search term too.
• Get other sites to link back to you.
• Create a blog and post often.
• Register for Google’s free tools.
• If you’re a business with a physical shop front, make sure you fill in Google’s business registration form google.com/local/add

There’s nothing new there, but I guess if anyone had any doubts about the relevancy (or lack thereof) of the keywords tag then this is definitive proof.

If you’re interested, here’s the original article.