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Month: November, 2008

Which keywords and phrases are people using to find websites like yours?

22 November, 2008 (23:24) | Marketing, Search Engine Optimisation, Tips | No comments

It’s not rocket science.  Follow these steps:

Go to: https://adwords.google.com/select/KeywordToolExternal
Enter in any phrase you like, say for example “steam cleaner melbourne”.
Google will then come back with a whole list of related phrases to the one you entered, like “carpet cleaner”, “hard floor steam cleaners”, etc.
Importantly, for each phrase, Google will show you how popular it [...]

So what is ‘Page Rank’ and why do I care?

22 November, 2008 (23:16) | Marketing, Search Engine Optimisation, Tips | No comments

If you care where you website ranks in Google search, then you care about Page Rank!

Page rank was invented by Larry Page, co-founder of Google.
Page rank says that the more websites there are that link to your website, the more important your website must be
If an “important” website links to your website, the “weight” (significance) [...]