Matt Cutts, Google’s most famous search engineer confirmed today that, in terms of web site rankings, the meta keywords tag is dead.
The reason for this is pretty obvious: people can stuff keywords in their website’s keywords tag that has absolutely no relevance to the visible page contents in order to deceive the search engines. This [...]
Note: In this article I am reacting to the book by Mark Stevens called “Your Marketing Sucks“
1. The importance of a value proposition
Before marketing your business, you MUST figure out what it is about your business that makes you genuinely different from your competitors. This is called a value proposition. Your value proposition [...]
Having just finished my I.T. Masters degree I decided that I should continue learning on a weekly basis. Learning keeps me energised and focused.
After 8 years of full time programming, I’m pretty confident in my ability to code to a high standard and engineer solid databases, and Libby can design beautiful graphics and layout [...]