Despite Google’s ‘do no evil’ company motto, I think their business model is at least slightly evil. You see, this is a company that makes money by people clicking on links. No, let me rephrase that, this is a company that makes money by software reading (or “pulling”) the content behind links. “What’s so evil [...]
It’s not rocket science. Follow these steps:
Go to: https://adwords.google.com/select/KeywordToolExternal
Enter in any phrase you like, say for example “steam cleaner melbourne”.
Google will then come back with a whole list of related phrases to the one you entered, like “carpet cleaner”, “hard floor steam cleaners”, etc.
Importantly, for each phrase, Google will show you how popular it [...]
If you care where you website ranks in Google search, then you care about Page Rank!
Page rank was invented by Larry Page, co-founder of Google.
Page rank says that the more websites there are that link to your website, the more important your website must be
If an “important” website links to your website, the “weight” (significance) [...]
Matt Cutts, Google’s most famous search engineer confirmed today that, in terms of web site rankings, the meta keywords tag is dead.
The reason for this is pretty obvious: people can stuff keywords in their website’s keywords tag that has absolutely no relevance to the visible page contents in order to deceive the search engines. This [...]
Note: In this article I am reacting to the book by Mark Stevens called “Your Marketing Sucks“
1. The importance of a value proposition
Before marketing your business, you MUST figure out what it is about your business that makes you genuinely different from your competitors. This is called a value proposition. Your value proposition [...]
Having just finished my I.T. Masters degree I decided that I should continue learning on a weekly basis. Learning keeps me energised and focused.
After 8 years of full time programming, I’m pretty confident in my ability to code to a high standard and engineer solid databases, and Libby can design beautiful graphics and layout [...]