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Category: Search Engine Optimisation

Which keywords and phrases are people using to find websites like yours?

22 November, 2008 (23:24) | Marketing, Search Engine Optimisation, Tips | No comments

It’s not rocket science.  Follow these steps:

Go to: https://adwords.google.com/select/KeywordToolExternal
Enter in any phrase you like, say for example “steam cleaner melbourne”.
Google will then come back with a whole list of related phrases to the one you entered, like “carpet cleaner”, “hard floor steam cleaners”, etc.
Importantly, for each phrase, Google will show you how popular it [...]

So what is ‘Page Rank’ and why do I care?

22 November, 2008 (23:16) | Marketing, Search Engine Optimisation, Tips | No comments

If you care where you website ranks in Google search, then you care about Page Rank!

Page rank was invented by Larry Page, co-founder of Google.
Page rank says that the more websites there are that link to your website, the more important your website must be
If an “important” website links to your website, the “weight” (significance) [...]

Keywords just aren’t that important anymore.

24 June, 2008 (22:16) | Marketing, Search Engine Optimisation, Tips | No comments

Matt Cutts,  Google’s most famous search engineer confirmed today that, in terms of web site rankings, the meta keywords tag is dead.
The reason for this is pretty obvious: people can stuff keywords in their website’s keywords tag that has absolutely no relevance to the visible page contents in order to deceive the search engines.  This [...]

Some tips on how to get your website ranking well in Google.

27 May, 2008 (11:01) | Search Engine Optimisation, Tips | No comments

The goal of this article is to help our readers to write their website content in search engine friendly way.
1. Choosing the right keyword combinations.
When potential customers are trying to find your business online, they will choose combinations of words that they associate with your services. For example, if I was wanting to purchase a [...]